Built in Pittsburgh

Turn IP Intelligence Into Strategic Insight

Back to Calendar
When:
March 14, 2013 @ 5:00 pm – 6:00 pm
Where:
Regional Learning Alliance at Cranberry Woods
850 Cranberry Woods Drive
Cranberry Twp,PA 16066
USA
Cost:
Advance registration - $20 PDMA members, $30 non-members; On-site - $30 members, $40 non-members
Contact:
Event website
Categories:
Presentation

Nancy Edwards Cronin, Principal Partner, and Ben Little, Senior Associate at ipCapital Group will discuss strategic insights that can be drawn from IP data about you and your competitors to improve your business advantage. Primary topics include:
- Basic best-practices for collecting and analyzing IP data, and creating IP strategy
- How to use IP intelligence to:
- Evaluate the balance of power in a market by measuring IP productivity
- Enhance the value of market and competitor research on a constant basis
- Telegraph early warning signs in the IP literature
- Scout for new technology through strong IP review practices
- Weaving IP strategy into other business planning

Is this information correct? If you see a mistake, let us know!